Say Oui!
Because every great adventure starts with the willingness to say yes.
Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level. Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.

Eleventh Hour
For the dreamers who always believe,
That even in the darkest of nights,
There is light at the end of the tunnel.
Discover the latest Oui The Label collection, featuring effortlessly femme silhouettes
with our signature bridal-cool.
Featured Products
Journal

Chérie By Oui
The new bridal brand by Oui The Label.
Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level. Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.


Find Your Nearest Store
You can find your favorite Oui The Label styles in our E-boutique and via select stockists.
Say oui at a location near you.